Expanding a bit on the topic of my last blog regarding the role of a Virtual Assistant, and what the difference is between a Virtual Assistant and someone who provides ”virtual assistance”. There seems to be very strong opinions around this question. A Virtual Assistant is generally defined as an “online administrative/executive assistant” who is an entrepreneur and who “partners” with their clients to ensure the client’s business is successful. As an entrepreneur, a Virtual Assistant is able to offer helpful suggestions from their own experience to help ensure the client’s success. And, with years of administrative background, a VA can handle a variety of tasks as would an on-site executive assistant, but with cost-saving benefits to the client.
“Virtual assistance” can be interpreted as being provided either by a Virtual Assistant….or by someone who has chosen to provide a more specialized service such as internet marketing, web design, or bookkeeping, but delivers their services online. It should be noted as well that although Virtual Assistants are usually generalists, there are some more experienced at specific tasks such as shopping carts or writing press releases and it’s this situation where a client may choose to work with several different VA’s for their expertise.
Those providing administrative assistance “virtually” can choose to be personal assistants available all day (or the hours they choose). Or, they can choose to work specifically with projects, i.e. newsletters, large Word projects, PowerPoint presentations, etc. so their working hours can be scheduled at irregular hours that fit deadlines and lifestyle. Or, the business model that we here at Tana Woodward & Associates - Virtual Office Services have adopted, which is to enjoy the best of both worlds.
In closing, I would re-iterate that whether calling oneself a Virtual Assistant, or someone who provides “virtual assistance”, the key is to provide services that meet the clients’ needs and ensures the happiness and success of the service provider as well.
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1 comment so far ↓
An excellent definition of both models, Tana! I too am balancing between both worlds and I agree that as long as both sides are happy with the arrangement, the title of the service provider is irrelevant.
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