Entries from October 2008 ↓

As we discussed, marketing activities to promote your business can be time-consuming. However, I recommend  taking the time to create a newsletter for your business.

This form of contact allows you to stay in touch with your previous clients, your current clients and it’s a tool for educating future clients about your business and if you design it this way, should offer some useful business tips which are helpful to the reader and illustrates your expertise.

On the subject of time-consuming, you want to take into consideration your readers’ time and your own time spent creating a regular newsletter. A short, concise newsletter with great information would be most welcome. Consider how often you wish to go to press, taking into account how much time you’re able to spend designing, gathering information and creating a newsletter, i.e. weekly, monthly. You may wish to hire a Virtual Assistant (VA) to create a newsletter for you on a regular basis, by simply emailing to your Virtual Assistant content throughout the month with a regular issue date. 

For my own business, I’ve decided to email a two-page newsletter every four months (September, January and April) which will keep me in touch with my network and offer some great business tips, while not overwhelming my subscribers. 

Subscribe now by clicking on the newsletter icon at www.virtualofficeservices.ca or email tana@virtualofficeservices.ca

I’m sure this is a common concern among my readers. Lately,  my days absolutely fly by. Why is that?  Am I getting (dare I say it) old?  Or, am I spending my time ineffectively?

I often run out of day before I run out of tasks to complete.  Being a stickler for efficiency, it’s always been my goal to finish today’s work today, which is a great philosophy and has worked brilliantly in the past. However,  in an effort to maintain a regular marketing strategy and test the assorted marketing techniques recommended by the experts, it seems there isn’t time to do it all.

In my quest to identify which are effective marketing strategies and what is just a plain waste of my time, I ask you, my fellow VA’s and other online entrepreneurs:  a. Have you been able to maintain a regular blogging shedule? and b.  If yes, has it been an effective marketing tool for you?

Looking forward to your feedback!

Kudos to those amazing entrepreneurs out there who seem to juggle 3 blogs, 2 newsletters, upteen list groups, regular marketing events and still get any sleep. I bet you’ve hired a Virtual Assistant to help you.