Entries Tagged 'Marketing' ↓

As we discussed, marketing activities to promote your business can be time-consuming. However, I recommend  taking the time to create a newsletter for your business.

This form of contact allows you to stay in touch with your previous clients, your current clients and it’s a tool for educating future clients about your business and if you design it this way, should offer some useful business tips which are helpful to the reader and illustrates your expertise.

On the subject of time-consuming, you want to take into consideration your readers’ time and your own time spent creating a regular newsletter. A short, concise newsletter with great information would be most welcome. Consider how often you wish to go to press, taking into account how much time you’re able to spend designing, gathering information and creating a newsletter, i.e. weekly, monthly. You may wish to hire a Virtual Assistant (VA) to create a newsletter for you on a regular basis, by simply emailing to your Virtual Assistant content throughout the month with a regular issue date. 

For my own business, I’ve decided to email a two-page newsletter every four months (September, January and April) which will keep me in touch with my network and offer some great business tips, while not overwhelming my subscribers. 

Subscribe now by clicking on the newsletter icon at www.virtualofficeservices.ca or email tana@virtualofficeservices.ca

I’m sure this is a common concern among my readers. Lately,  my days absolutely fly by. Why is that?  Am I getting (dare I say it) old?  Or, am I spending my time ineffectively?

I often run out of day before I run out of tasks to complete.  Being a stickler for efficiency, it’s always been my goal to finish today’s work today, which is a great philosophy and has worked brilliantly in the past. However,  in an effort to maintain a regular marketing strategy and test the assorted marketing techniques recommended by the experts, it seems there isn’t time to do it all.

In my quest to identify which are effective marketing strategies and what is just a plain waste of my time, I ask you, my fellow VA’s and other online entrepreneurs:  a. Have you been able to maintain a regular blogging shedule? and b.  If yes, has it been an effective marketing tool for you?

Looking forward to your feedback!

Kudos to those amazing entrepreneurs out there who seem to juggle 3 blogs, 2 newsletters, upteen list groups, regular marketing events and still get any sleep. I bet you’ve hired a Virtual Assistant to help you.

Summer is literally around the corner and it can be an interesting time for a Virtual Assistant. It can be extremely slow, or on the flip side, extremely busy, depending on one’s clientele.

This is the time many clients take a vacation from their own businesses or projects so the VA life can be a bit slow at this time of year.

On the plus side, by nature of having a home-based business, is the ability to schedule your day to  enjoy the sun (hoping it will be sunny!) and to work after hours. 

But…. it’s also a great time for clients to use this quieter time of year to start up new projects, finish old ones that have sat on the back-burner or hand off projects to a Virtual Assistant that regular staff can’t complete because they’re on vacation, or the office is too shorthanded.

If you’re a VA, or any other online entrepreneur, and business is a bit slow at this time of year, look at it as the perfect time to get a marketing routine started up and try out new approaches.  And, it’s a good idea to start a summer marketing campaign back in the spring in anticipation of the upcoming quieter months.

Great Virtual Tip for today: www.gotomypc.com - Access your own or a client’s PC.

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